Marketing Mentors Podcast

Preparing For a Keynote Talk | Episode 38

In this episode of Marketing Mentors, Tasha and Linda share golden nuggets of wisdom that'll resonate especially with those avid podcast listeners and anyone gearing up for their first keynote presentation. 
When you're standing on that stage, it's your time to shine as a storyteller. Being passionate about your topic is key, and it's through your passion that your audience will feel the magic. Remember, pacing and well-timed pauses can add dramatic flair to your delivery. 
Here's the secret sauce: you've got to genuinely care about your audience. Picture them in your mind, care about what you're saying, and this warmth will translate into a positive energy that your audience will pick up on. 
In a nutshell, this episode is all about meticulous preparation, passionate delivery, and creating a deep connection with your audience. Whether you're a seasoned podcast listener or preparing for your first keynote, this podcast has valuable insights to elevate your presentation game. 

Marketing Mindset Shifts – Then and Now | Episode 37

In this episode of Marketing Mentors, Tasha and Linda discuss the differences between the old marketing mindset and the new marketing mindset. This shift has been transformative for the marketing space, and in this episode, you'll find out why it's important to adopt the new mindset as a marketer. You'll learn how you can adopt this new mindset in your role and company so that you can build sustainable growth in your career.

The Happiness Equation: Working From Home + Office Balance | Episode 36

In their latest Marketing Mentors episode, Tasha and Linda delve into Robert Waldinger's TED Talk, "What Makes a Good Life?" They examine insights from the extensive Harvard Study of Adult Development, spanning 75 years in the pursuit of understanding happiness. 
Contrary to conventional wisdom, the study's findings reveal that enduring, positive relationships, not material wealth or fame, are the foundation of a fulfilling life. Social connections are shown to enhance happiness, well-being, and longevity, whereas the absence of such connections, marked by loneliness, has detrimental effects on mental and physical health. 
Tasha and Linda relate these profound discoveries to their own experiences in today's era of remote work, discussing the intricate balance between working from home and being present in the office. Join them for a concise and thought-provoking exploration of the pivotal role of relationships in crafting a happier and healthier life. 

Navigating Shiny Object Syndrome to Focus on Strategy | Episode 35

Tune in to our latest podcast episode as Linda and Tasha, your marketing mentors, dive into the crucial topic of staying focused amidst the allure of shiny new tactics.  
Learn how to avoid getting caught up in non-essential, flashy digital marketing and sales reactive tactics. Discover why honing in on strategy and key focus areas is the true game-changer. 
Linda and Tasha emphasize the significance of aligning milestones with the overarching strategy. By concentrating on what truly matters, you can drive substantial progress. While discussing the pitfalls of overindulging in shiny new objects, they shed light on using them judiciously to amplify your larger goals. 
Join us for valuable insights into maintaining clarity, sidestepping distractions, and steering your marketing efforts towards impactful success.  

How to Become More Strategic | Episode 34

Get ready to elevate your strategic thinking in this enlightening podcast episode! We'll explore powerful tips to become more strategic in your endeavors. First, we delve into the concept of thinking about the big "why" and the broader picture. Understanding the purpose behind your actions allows you to align your efforts effectively. Next, we dive into the importance of setting clear objectives. Learn how to define specific objectives that push you towards your vision, allowing you to chart a clear path toward success based on your experiences. Reflecting on past wins and learning moments is another crucial aspect we'll discuss. Discover how analysing your achievements and challenges can provide valuable insights for future decisions and planning. Join us to unlock the secrets of strategic thinking and gain the confidence to make informed choices. Whether in your personal or professional life, these tips, based on experience, will empower you to approach tasks with a strategic mindset, driving you closer to your aspirations. Tune in now and take the first step towards becoming a more strategic thinker!

How To Piss People Off In Your New Marketing Role | Episode 33

In this episode of the Marketing Mentors podcast, we delve into essential tips for seamlessly integrating into a new marketing job without ruffling any feathers. To avoid rubbing colleagues the wrong way, refrain from making drastic changes right off the bat. Instead, invest time in cultivating strong relationships and rapport with your team. Demonstrating respect for existing processes while offering valuable insights will help foster a collaborative environment. Moreover, focusing on nailing the basics will build a solid foundation for future growth. Tune in to discover how these strategies can ensure a harmonious and successful start to your new marketing role. 
 

What Are The Traits Of An A-Player Marketer? | MM Episode 32

Join us for an exhilarating episode where we uncover the secrets of A-players in the professional world. Learn why A-players are eternal students, constantly investing in their growth. Discover why they surround themselves with talented individuals and thrive in collaborative environments. We'll explore the importance of viewing marketing as a profit center and the balance between planning and execution. Unveil the power of radical candor and psychological safety in attracting and retaining top talent. Don't miss this episode packed with actionable insights to level up your professional game and become an A-player in your field. Get ready to unleash your full potential! 

Unlocking the Power of Video with Three Easy Ways | MM Episode 31

With 80% of online media consisting of videos and businesses reporting a 76% performance boost, it's clear that video is a game-changer. In this episode, you will learn about the transformative power of video communication and will discover three ways to leverage video effectively. Linda and Tasha explore how video enhances internal client communications, drives sales success through personalised videos and connection-building, and sets the tone in kick-off calls with new clients. You'll also hear about the best tools to use for video in 2023. Tune in for an episode full of amazing insights and start using video to close more deals.

How to Manage Your Time Effectively | MM Episode 30

In this episode, Elena features on the Marketing Mentors podcast to discuss how to manage your time effectively, avoid procrastination and be more productive. Both Elena and Linda share their experiences on how to succeed as an account manager amidst distractions and competing priorities.

Inequalities in the Workplace | MM Episode 29

In this episode, Moby, CEO of RedPandas, stars as a guest on the Marketing Mentors podcast. Linda discusses inequalities in the workplace with Moby, including inequalities around race and gender. Both Moby and Linda share some of the inequalities they faced throughout their careers and explain how you can navigate and overcome these within your own career.